Summer Teal Simpson Hitch

Design Books We <3

Inquiring minds want to know: What design books have influenced the Focus Lab team? In the spirit of our standard “Never Stop Learning,” we read a good deal around here, about writing, leadership, communication, value, etc. But narrowing the field, here are our collective favorites relevant specifically to brand or web design. Yes, we actually read these. (And we’ve conveniently included the web links for purchasing. Although your local bookstore is also a great place to look for these.)

Hero Books

We hope you find something within these pages that drives you—or informs you on how—to be a better designer.

Happy reading!

Title Author
The Small Stakes: Music Posters Jason Munn
The 22 Immutable Laws of Branding Al Ries and Laura Ries
Designing Brand Experiences: Creating Powerful Integrated Brand Solutions Robin Landa
Create, Convince, Connect: Fundamentals of Advertising, Branding and Communication Jorg Dietzel
Logo Design Love David Airey
Emotional Branding: The New Paradigm for Connecting Brands to People Marc Gobe
Symbol Angus Hyland & Steven Bateman
The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions Jim Krause
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Marty Neumeier
Designing Brand Identity: An Essential Guide for the Whole Branding Team Alina Wheeler
Don't Make Me Think Steve Krug
Website Branding for Small Businesses Nathalie Nahai
Brand Sense: Sensory Secrets Behind the Stuff We Buy Martin Lindstrom
Resonate: Present Visual Stories that Transform Audiences Nancy Duarte
ReWork Jason Fried & David Heinemaier Hansson
A Technique for Producing Ideas James Webb Young

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